A Revolution in the Evolution of Resolution
Our Manifesto

Whereas:

  • Non-Prescription Reading Glasses Were Not Legalized for Over-The-Counter Sale in Select States Until the Late 1970’s and Not Nationally Until the Late 1980’s
  • Ophthalmologists and Optometrists Fought Against People Being Able to Buy ANY Eyewear Without a Prescription, Putting Their Wallets Before Your Eyes
  • The Reading Glass Industry Has Not Incorporated Any Meaningful Advances Though Prices Have Gone Up Steadily
  • Over the Counter Reading Glasses are Considered Disposable and are Kept Cheaper and of Lesser Quality than Prescription Eyewear
  • Nearly 80% of the Retail Reading Glass Business is Controlled by one Conglomerate Under Several Different Names
  • Reading Glass Lenses are NOT Regulated or Checked for Magnification Accuracy or Visual Distortion
  • Reading Glass Frames are Typically Injection Molded from Petroleum Based Plastics and then Spray Painted for Color
  • Reading Glass Marketing is Targeted at Those Over 40 and Most Companies Start the Magnification at 1.00 for Presbyopia*
  • Over 90% of People Have a Different Magnification Need for Each Eye and Yet, Typical Reading Glasses Don’t Account for That
  • Reading Glass Lenses Are Only Offered in Matched Powers for Each Eye and Incorporate Few if Any Eye Protective Features
  • Matched Power Lenses Force One of Your Eyes to Have to Try to Adjust to the Other Which Leads to Eye Strain and Headaches
  • Your Magnification Power Is Currently Determined Standing at a Display or Viewing a Website and Reading a Chart of Questionable Accuracy
  • Due to Space Limitations in Drug, Grocery and Warehouse Club Stores, Companies Limit Their Selection of Powers to Only 9
  • We Wear Protective Sunglasses to Shield our Eyes From Invisible UltraViolet Rays, but at 12' - 36" Few People are Aware of the Short and Long-Term Harmful Effects of Digital Device Blue Light*
  • Reliance on Digital Screens by Kids,Teens & Millennials is Leading to the Growth of Computer Vision Syndrome*

Therefore, let it be known that:

  • Visilution® Will Introduce a Non-Prescription Solution Enhancing Near and Intermediate Distance Vision Bringing Optical Power to the People®
  • Even Without Magnification Our Exclusive The Everything Lens® Will Protect the Wearer from Brightness, Glare, Reflections, UV and HEV Blue Light
  • Those Who Could Benefit from Visilution Screen Hawks® Screen Protection Plus No-or-Low Power Lenses Is Growing Exponentially as our Reliance on Digital Screens, and Potential Exposure to Eye Damage Increases.
  • Visilution® Will Also Offer a New Category of Eyewear Named Seeing Glasses® To Avoid The “Over 40” Stigma Attached to Wearing Reading Glasses
  • Seeing Glasses®, are Offered In 169 Power Combinations with Each Eye Having Its Own Unique Power Providing Clearer Vision
  • The VisiWand™, a Portable Self-Measuring Measuring Device, Will Allow Customers to Measure their Own Magnification Needs for Each Eye Separately, In Order to Determine Their Own Special Power
  • Self-Measuring for Seeing Glasses® Can be Done in Minutes at Your Home, at School or at Work While Standing, Sitting or Reclining – in Real Life Scenarios — Enabling You to Select the Specific Powers Needed for Reading, Using Smartphones and Tablets, Laptop or Desktop Computing and Watching TV.
  • Proper Vision Correction Requires Different Magnification for Different Distances and Purposes.
  • Seeing Glasses® are Fitted with The Everything Lens® (Named While Eating an Everything Bagel) Offering All 15 Vision Enhancement, Eye Protection and Convenience Features Included with No Hidden Surprise Upgrade Fee for “Just One More Thing”.
  • Unlike Polycarbonate Lens Material Used by Many Popular Online and Brick and Mortar Eyewear Companies, The Everything Lens® Material Offers 50% More Distortion Free Visual Clarity and Does Not Require a Written Warning that California has Determined they may be a Contributing Factor to Birth Defects or other Reproductive Harm. (And if California has a law requiring that companies disclose the potential dangers, other states will eventually follow). Also, While Some Companies in the Reading Glass Business Use Polycarbonate for their Frames too, our Frames are Polycarbonate Free.
  • Frames for Seeing Glasses® are Hand Crafted from the Finest Earth Friendly Optical Acetate — Made from a Blend of Wood and Cotton Fibers that are Color Infused with Vegetable and Mineral Based Dyes and Then Single Sheets are Cut to our Design Specifications by our Team of Trained Artisans. They are then Tumbled in Barrels With Teakwood Chips for Up To a Week and are then Individually Hand Polished With a Surface Penetrating Buffing Compound for a Long Lasting Lustrous Finish.
  • At Some of Our Locations You’ll Be Able to Watch Your Lenses Being Cut and Polished to Fit Your Selected Frames. For Home Try-On Purchases a YouTube File Will Be Included with Your Purchase Showing Your Lenses Being Custom Made
  • Things Happen… so The Everything Lens® Come with A One-Time Lifetime Replacement Guarantee with No Questions Asked
  • Before Inserting The Everything Lens® Into the Seeing Glass® Frame, the Lens Grooves are Inspected to Assure a Perfect Fit at Just the Right Angle
  • A Specially Designed Round Barrel Spring Hinge Offers Both Unique Style and an Increased Comfort Fit. The Temples are the Correct Length to Rest Properly on Your Ears and Are Infinitely Adjustable for a Custom Fit
  • Each Pair of Seeing Glasses® Comes Complete with a Soft Combination Cleaning Cloth/Drawstring Case and a Unique Fold-Flat Combination Hard Protective Case/Desk Stand to Keep Them Safe and Nearby
  • Seeing Glasses® Will Be Available Through Multiple Channels: Online with Virtual TryOn Capabilities, Home TryOn for the Ultimate in Comfort Shopping, at Mall Locations we call Seeosks® Where They Will Be Made While You Watch, at Corporations for Company Provided Employee Perks, and at Popup Locations in Portable Labs on Wheels Called SeeMobiles® as well as at Selected Opticians Nationwide

* Presbyopia:

From the Greek for old eyes, Presbyopia is a naturally occurring result of the weakening of the eye muscles and a resultant flattening of the lens. It has been thought (and taught) that Presbyopia begins at or around the age of 40, when seeing close up becomes increasingly difficult, and reading materials must be held further and further from your eyes to be in sharp focus. It is at this age and point ofvision annoyance that reading glasses are recommended. However, new evidence is showing an increase in what is clinically diagnosed as Early Onset Presbyopia (or Incipient Presbyopia) that is being linked to our ever-expanding exposure to digital screens. The weakening of the eye muscles starts much earlier in life and can be offset by wearing low power magnification lenses. Most stores start their reading glasses at a 1.00 power, best suited for the 40 and over consumer. This is as much due to space limitations on their display racks as it is an industry standard. Seeing Glasses® are available in powers ranging from 0.00 for eye protection from CVS and then +0.25 to +3.00 in quarter power increments to accommodate the needs of everyone with close-up reading deficiencies.

* Computer Vision Syndrome:

The latest and potentially greatest potential threat to our eyes as we spend an ever increasing amount of our time in front of our ever expanding array of digital devices is the light discharged by the devices themselves. Scientists and Optometrists refer to the effects as Computer Vision Syndrome (CVS) which also includes the study of our complete relationship with our digital screens. Whether the user is 5 years old (being given an iPad as a virtual babysitter), a teenager chatting, watching videos or (if you are lucky) doing homework at home or at school, or a senior citizen trying to stay current with the news and forced to interact with the latest technology, we are all effected. And whether it be SmartPhones, Tablets, Laptop/Desktop Computers or Flat Screen TV’s that we stare at incessantly, our eyes are being assaulted by brightness, glare and, as studies show, an increasing amount of Blue Light that penetrates deeper into our eyes than any other part of the light spectrum. High Energy Violet (HEV) Blue Light is being researched as a potential cause of retinal damage, cataracts, glaucoma, and, in certain wavelengths, it has been implicated in the development of age-related macular degeneration (AMD), which often leads to blindness. While those long term effects are being studied, no one contests that the light emitted from digital screens is a cause of dry, red, scratchy and tired eyes, fatigue, a change in our Circadian Rhythm (effecting sleep patterns) and a resultant loss of productivity at work and at school. While adjusting our posture to avoid sore necks and shoulders calls only for a change in habits, wearing eyewear that filters out blue light while eliminating brightness and glare is an easy step towards protecting your vision.

* UV Radiation:

People are now aware of the need for Ultraviolet protection in eyewear. For years, the scientific community in general and dermatologists in specific, warned of the skin cancer (melanomas) resulting from even limited unprotected exposure to the sun. As a result, and over time, suntan lotion went from an oil based product that helped increase the penetration of the sunlight through the upper layers of your skin for a dark tan, to formulations that would block out the rays from damaging the skin. The healthy tan, while still a preference for most, comes with a steep price later in life. Ophthalmologists studied UV Radiation and its long-term effects on the eye and found that it could lead to cataracts and macular degeneration. Short term exposure to extreme UV radiation can lead to photokeratitis (a sunburn of the eye). It took nearly 10 years of charging customers (profiteering) for UV protection in Sunglasses for it to become a standard feature. What most people don’t know is that UV Radiation is invisible to the human eye and present even on cloudy days and the darkness of the lens is not the determining factor of how much UV will be blocked from entering your eyes. For that reason, The Everything Lens®, used for our Seeing Glasses® and Screen Hawks® collections offer 100% Full Spectrum UV400 protection.

* HEV Blue Light:

On the electromagnetic spectrum, sitting right next to invisible UV Radiation is HEV (High Energy Visible) Blue Light. While not invisible like UltraViolet it is being viewed as nearly as dangerous. Though present in sunlight that approaches your eyes from 93,000,000 miles away, the HEV Blue Light we are most concerned about comes from Flat Screen TV’s at 8-10 feet away, Desktop Computers at 24"-30" away, Laptop Computers at 18"-24" away, Tablets at 14"-18" away, Smartphones at 8"-14" away and by far the closest... VR glasses at 2’’-3" away from your eyes. While scientific studies of the negative effects of HEV Blue Light on your eyes began just recently it has already been confirmed that in the short term they are responsible for eye strain, blurred vision, dry red scratchy eyes, headaches and double vision, along with disrupting sleep patterns. While these are mainly temporary discomforts, further research is finding a connection between increased digital screen exposureand a potential increase in the number of people effected by Glaucoma, Cataracts and Macular Degeneration (which can lead to blindness). While removing virtually all Blue Light can be accomplished only with a yellow or dark amber/yellow lens, people are not comfortable wearing them. Additionally, colored lenses effect the true colors of nature and of digital devices, making them unrealistic for those who work with photos and people who overall prefer true colors. Also, part of the Blue Light spectrum is good for you and helps regulate your sleep and waking cycles (Circadian Rhythm) so in blocking 100% of Blue Light you upset the body’s natural rhythm. New technologies have allowed for a nearly clear lens to block out the bad Blue while filtering the good Blue and allowing it to pass through the lens.